This segment contains the following Indicators available to order.
Advertising in Media
Measures advertising and media agencies / services in city.
Measures design (with a focus on graphic, business and industrial design) as a core skill of the innovation economy.
Potential for multiple green business development in city.
Single-industry focus is dangerous for cities. Measures the diversity of industries that creates global business links, and prevents single industry failure.
Video & Film Production
Measures video and film production facilities and achievements relative to other cities.
Data Points within these indicators are also available for separate order.