31 Segments

Measuring all places by 31 segments.

2thinknow's 31 segments which cover all economic, industry and social functions of an economy. 2thinknow can analysis and report on cities by these 31 segments for clients. Whilst focused on metropolitan cities, 2thinknow segment analysis can also be applied to states, suburbs and regions. Indicator data is summarised by segment.

Below are the segments.

Architecture, History & Planning

Arts & Culture

Basic Services (Utilities, Food Supply, Water)


Commerce & Finance

Cultural Exchange: Travel & Tourism

Diplomacy & Trade

Economics (General)

Education, Science & Universities

Environment & Nature


Food & Hospitality


Government & Politics

Health & Medicine

Industry & Manufacturing

Information, Media & Publishing

Labour, Employment & Workforce

Law & Governance

Logistics, Freight & Ports

Military & Defence

Mobility, Autos, Cycling & Transport

Music & Performance

People & Population

Public Safety

Resources, Mining, Oil and Gas

Retail & Shopping

Spirituality, Religion & Charities

Sports & Fitness

Start-ups & Entrepreneurs

Technology & Communications


These segments are designed to capture the modern innovation economy in its completeness, across different countries and cultures. Improvement in multiple segments is captured in the Innovation Cities Indexes by upward movement towards higher classifications.

Cities that perform well in many segments are classified as Nexus or Hub. Node cities have less overwhelming segment strength.

Data Units

Each segments maps to a number of standard Indicators and data points. The 162 standard indicators and their mappings are here.

There is a separate City Benchmarking Data website here that explains the segment and data linkages and allows you to prepare to purchase data.


At the indicator level and in analyst services we can work with other standard industry classifications.

Contact us to discuss how to better recognize innovation in industries and places with segment analysis.